Star City Motor Madness Adds New Event in 2024

Since 2002, Star City Motor Madness has been a Friday cruise-in on Williamson Road and a Saturday car show downtown on Jefferson Street. In 2024 we continue with the car show and introduce a huge car-focused party in downtown Roanoke on Friday night. The cruise-in has been discontinued.

Why was the cruise-in discontinued?

Unfortunately, in recent years, there have been increasing issues with attendees participating in improper and potentially dangerous behavior on cruise night. This has jeopardized the safety of drivers and spectators along the cruise route. All of this also places an undue burden upon Roanoke City Police who have done a stellar job of working with us throughout the years, as have officials and staff of Roanoke City. Consequently, and after much consideration, Star City Motor Madness has reached the difficult decision of ending the traditional Friday night cruise-in.

We ask everyone for their understanding of this difficult decision. Williamson Road Cruise Night celebrated and paid homage to the car culture that has been so important to so many of us. It’s been a great trip, but everything evolves. We thank the many Star City Motor Madness participants who have reached out to us to show their support and understanding for this change.

We also extend our thanks to our many sponsors who have supported us for many years: Berglund Automotive, Southern Team Auto Mall, Grand Home Furnishings, Lanford Brothers Construction, WDBJ7, Wheeler Broadcasting, The Roanoke Times and many more.

Star City Motor Madness Kickoff Party

Friday, June 28th from 5pm to 10pm drive your special car to the Virginia Museum of Transportation where we will have over 150 free parking spaces for you to enjoy your car and all the others.

For a $10 admission, experience the live music of Hot Rod Walt and the Psycho DeVilles while you enjoy food trucks and more. You’ll have access to the entire museum including the auto gallery and of course the famous J-611 steam locomotive. Check our website as we post more details.