Friday, June 23 2017
(6pm TO 10pm)
Classic and special interest automobiles, trucks and motorcycles cruise on Roanoke's historic "strip," Williamson Road.
"Cruise-Central" at Berglund Credit Line: park and show off your vehicle and enjoy food and entertainment.
Saturday, June 24 2017
CAR & TRUCK SHOW
(10am to 4pm)
Car and truck show will be held in downtown Roanoke. Many city blocks will be set aside for the car show.
Hundreds of Vehicles
After market and vendor displays
Special Guest – Will Lockwood, as seen on the TV Show, Bitchin’ Rides
The event enters its 16th year in 2017. Over the last 15 years Star City Motor Madness has drawn from throughout the Mid-Atlantic and beyond. Through fees from the participants and donations from sponsors, the event raises money for the Virginia Museum of Transportation which is located in Roanoke as well as for other non-profit organizations. For spectators all activities are free!
Friday Cruise Night | Williamson Road
Cruise Williamson Road, Roanoke's main drag for cruising since the 1950s. Open to any "classic" or "special interest" car that creates a feeling of nostalgia, stimulates a memory or fulfills a fantasy. Spectators are invited to line both sides of Williamson Road to enjoy the cruise. Spectators Note: Please use side streets to reach your destination on Williamson Road, leaving the road open just for cruising vehicles. Outside lanes open only to cruising vehicles.
Berglund Credit Line
(Former Woodson Pontiac Dealership)
3926 Williamson Road
Food vendor and DJ
Parking for Cruisers
There is a one-time $10 charge for cruiser parking that may be paid at Berglund Credit Line. This entitles cruisers to park there throughout the night. (Parking is limited.) Overflow parking is across the street for $5.
Those wishing to show their car the next day may register Friday night at Berglund Credit Line or pre-register beforehand.
* Additional activities in the works – check back to this website often!
Saturday Car & Truck Show | Downtown Roanoke
Car and truck show with 400 vehicles expected from antiques to hot rods to motorcycles. Show held on Jefferson St. between Campbell Ave. and Elm Ave., on Franklin Road between Jefferson St. and Williamson Road and at Elmwood Park.